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Talent­blog

19. December 2023

Europe-wide pooling service provider appoints new Managing Director

With the start of the new year, WBG Pooling is reorganizing its management team.
Oliver Reinke, who has been an integral part of the company for over 10 years, has been appointed as the new and third Managing Director.
Alongside Florian Runden and Felix Borgerding, he will focus primarily on the international sales team and contribute his experience to the further development of the company, which is part of the Runden Group.

When Oliver Reinke started at WBG Pooling in 2013, he began in purchasing and sales. Since then, the company has grown and the departments have been restructured and expanded. In a very short time, he was responsible for sales for the entire German-speaking region and then for the whole of Europe.

“We love to optimize and close product and logistics cycles with our activities. And this is also where things come full circle for me personally – being able to work as Managing Director in a place where I have felt connected to the people for years and also strongly identify with the vision and mission is a great privilege for me,” says Reinke.

The primary goal of his activities will be to expand and develop the international sales team in order to make food supply chains throughout Europe more sustainable and transparent.

WBG Pooling focuses on the direct replacement of disposable packaging with reusable transport packaging. In addition to this component, various logistics systems are offered that directly reduce CO2 emissions and also cut costs thanks to network effects.
Oliver Reinke has proven several times in recent years that he can identify with this business model.
Just last year, he visited the European Parliament in Brussels on behalf of WBG Pooling to offer practical insights into the conception phase of the Packaging & Packaging Waste Regulation.
His commitment to the circular economy and future-oriented logistics processes therefore goes far beyond the company’s day-to-day sales activities.
With the appointment of Oliver Reinke as a further Managing Director, WBG Pooling is setting the course for steady, international & sustainable growth. The company is looking forward to further consolidating its position as a pooling specialist with him.

About WBG Pooling: From the Oldenburger Münsterland to the world: over 30 years of experience make the pooling company an established authority when it comes to optimizing supply chain processes in the food industry. WBG Pooling can serve all food categories with various reusable containers and load carriers via its Europe-wide logistics network, thus establishing circular economy processes from the field to the end consumer’s plate.
Special smart labels and tracking technologies also enable the company to make supply chains transparent and sustainable.

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